The Preparation Behind Magical Event Outcomes
One mark of an incredible event is that it runs so smoothly, the attendees don’t spend any time thinking about the nuts and bolts that made it possible. They don’t realise the number of people working backstage or at the front of house table, the number of cues on the show flow, or how many opportunities there are for something not to go to plan. In their eyes, everything happens exactly when it is supposed to, as if by magic.
Of course, for those of us working in live events, we know that great event outcomes are not made possible by happy accidents or great luck – they’re the result of intentionality, thorough planning, teamwork, and experience.
Keep reading to learn the three components to producing an event that feels like magic.
Crafting the Event Vision.
At AVentPro, we start the event planning process by defining what your event goals are, learning about anything specific you’d like to explore, and talking about any challenges you may have had during previous events. From these discussions, we’ll create a comprehensive vision for the event, ensuring that both of our teams are aligned and on the same page about the goals and creative design of the event.
By determining the vision for the event early on, we’re able to make sure all decisions are made with your objectives and messaging in mind, and that we’re all working towards a shared goal.
Team Preparation.
We believe that every member of the event production team is integral in achieving the event vision – and if they are part of achieving it, they need to be well-versed in what it is!
Prior to the event set up, or even packing up our trucks with the necessary equipment, we strive to make sure that our team understands the creative vision and goals for the event, as well as the technical setup and requirements. This allows our team to be aligned, not just with each other, but with our clients, and take accountability for creating a successful event.
Expecting the Unexpected.
Although thorough event preparation mitigates the risk of challenges or unforeseen complications on site, it is possible that an unexpected circumstance may arise. Luckily, a well-prepared team has plans in place to deal with unexpected circumstances.
From ensuring backup equipment in case of a technical failure to having a full roster of trusted technicians in case an illness or injury requires a last-minute change in event staff, event preparation allows us to plan for extenuating circumstances, no matter how unlikely they may be.
We’re in the business of creating magical event experiences, and know what it takes to achieve them! Reach out to us by email at [email protected] or telephone at (204) 226-5565 to start preparing your next event!