Continuing the Value of Virtual Events Into 2022 and Beyond
The past few years have taught us a lot about growth, community, and the amazing things we can accomplish when we flex beyond our comfort zone. We’ve learned that bringing people closer together can happen anywhere. Whether guests are gathering in front of their computers, in a conference room, or a combination of both, the power of connection has never been stronger.
We’re excited to welcome back in-person events. However, the Audio Visual experts at AVentPro recognize the ongoing value of virtual events. We wanted to highlight how AV technology has integrated itself into our daily lives and how we see a future for virtual events alongside the return of more traditional types of events.
Virtual events support diversity, equity, and inclusion (DEI) in the workplace. DEI is crucial for today’s business operations and creates a sense of belonging in the workplace. As Forbes states, “creating an environment in which everyone has the freedom and comfort to think and approach problems in their own way can give employees a sense of belonging that will lead to better creativity and engagement across the company.”
Virtual and hybrid events broaden the attendee demographic, allowing businesses to engage with a global audience. Hybrid events facilitate a wide range of groups by accommodating those who prefer a traditional meeting space with those who prefer virtual spaces. Increasing your diverse attendance promotes better equity and opportunity for your business. This drives a healthier professional culture and introduces more voices to the table.
Executives are prioritizing continuous improvements in their day-to-day business operations. Virtual events can be more efficient than traditional meetings by offering concise agendas and easily accessible content. With virtual meetings, Executives can quickly find solutions to time-sensitive problems which may seem small in nature but might have large impacts on the overall process.
With virtual meetings, those with busy schedules are able to participate in meetings and events that time restraints would otherwise disallow. This provides senior team members a chance to be more connected to respective departments, increasing productivity and team morale.
Outside the boardroom, the efficiency of virtual events has also been highly successful for other milestones and commemorative events! No more driving across the province to attend graduations. Virtual events take the time commitment out of the gathering, leaving memorable moments in return.
Accessibility goes hand-in-hand with inclusivity. In a virtual event space, it is much easier to provide accessibility features such as closed captioning, ASL interpretation, translations, described video, and to accommodate those who may be immunocompromised or uncomfortable meeting in person. We want people to be included and feel connected to their community.
With the ability to record virtual meetings, attendees can stay focused knowing they have the option to reference the recording. Hosts can be reassured their messages are resonating with audiences and distractions are minimized. This enables active engagement and brings more value to your virtual event.
Environment Impacts and Safety
Minimizing our impact on the environment while maximizing the impact of our message is a major benefit of virtual events. For companies and individuals looking to minimize their carbon footprint and promote social responsibility in 2022, virtual events are still one of the best options available.
According to an article by University Affairs, virtual conferences are an excellent way to go green in 2022. The scholars found that “Adopting a hybrid virtual/in-person format in future years would not only save carbon emissions, it would be a monumental step towards building a more inclusive, diverse and eco-conscious research community.”
Budget-Friendly and Flexible
The advantage of virtual events is flexibility, which keeps you on track with your event planning budget. Not only will you and your attendees save on travel costs (i.e. transit, meals, accommodations, etc.), but your hosts benefit from cost-effective setups. These types of events can be executed from a studio space where there is less setup and dismantle labour, trucking charges, and venue rental fees.
Furthermore, virtual events allow for a greater degree of content control, provide readily measurable ROI, and allow hosts to send out post-event materials and recorded sessions for those unable to attend.
One thing is certain: virtual events and hybrid events are here to stay. What events would you like to host in 2022? Let us know. Our Audio Visual experts are here to support you in coordinating the best gathering for your guests.